ABOUT

Anni Arela was founded by Anni Arela and Jannika Antas through a shared belief that true luxury lives in the details.

In a world that moves quickly and constantly asks for more, we wanted to create something quieter, pieces made with intention, designed to be lived in and cherished for years to come.

Anni studied fashion design at Aalto University and has an extensive background in knitwear, design and product development. Having grown up within the Finnish cashmere brand Arela, she brings a deep understanding of materials, craftsmanship and the possibilities of knitwear.

Jannika is a graduate of Hanken School of Economics and has more than a decade of experience as an entrepreneur, brand founder and business leader. Her background spans brand building, business development and growing a consumer brand from its early stages.

Together, we share an appreciation for exceptional natural fibres, thoughtful design and the beauty of simplicity. We believe luxury should not be loud or excessive. It should be felt, in the softness of cashmere against the skin, in the precision of a silhouette and in the comfort of a garment that becomes part of everyday life.